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Īnd so, when Barry hooked in Toni Wine (again, more of her in a minute) he became the lead voice of the Archies on Bang Shang-A-Lang and then Sugar Sugar which Barry co-wrote with Andy Kim (who's another story again).ĭante went on to record solo albums under his own name but still popped up as the anonymous voice in studio bands wrote and sang massively successful commercials for McDonalds, Pepsi and others and then, improbably for a man who had sung Sugar Sugar just a few years before, became the publisher of The Paris Literary Review in '78 at the prompting of his neighbour the author George Plimpton when that literary journal was looking for new money to keep it afloat.

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At the time this song was selling millions, Dante was also the singer in another studio band the Cuff Links (whose single Tracy was going Top 10) and had recorded the song Free which was scraping the bottom of the Top 100.ĭante is one of music's more interesting, if little known characters: in the early Sixties Don Kirshner signed him to sing demos and then write his own material his parody of Leader of the Pack (Leader of the Laundromat) reached 19 on the US charts in '65 he was part of Dick Clark's Caravan of Stars and performed on the same bill as the Stones, the Animals, Little Richard and others he wrote one of the first rock musicals (Billy Budd) which ran on Broadway in '67 sang the theme to a Doris Day western and was spotted by songwriter/producer Jeff Barry. The Archies weren't a proper group of course, they were actually singer Ron Dante, session musicians and the great Toni Wine (more of her shortly). but wait, there is more to this than you might think - and remember it came out in the year of Altamont, Hendrix, the Manson murders and so on. Okay, it's irritating rot-your-teeth bubblegum.

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