Meaningful engagement must be the daily maxim for all in management – a quest to tap into the combined creativity of the staff complement to enhance and secure the very future of the company for decades to come. Employees need to be able to share their ideas freely and feel heard – they want to be part of the growth of the business. In the current unstable economic environment, employees are craving confident leadership – a leadership that is realistic, but hopeful a leadership that gives direction, but listens well a leadership that paints the vision with clarity, but understands the challenges faced by their followers. Offering them value-adding and meaningful work within a trust environment certainly gives staff a sense of meaning, direction and hope.

It would seem that companies have a huge responsibility in providing the right environment to assist employees from cracking under pressure. Everyone is thus offering a contribution of value – the feelings generated from this include pride, a sense of ownership and satisfaction – all important aspects of employee wellness. Perhaps this is ‘the key’ to facing down every challenge and not cracking under pressure – the ability to harness the energy and skills of everyone and focus the same on worthwhile pursuits within the business. Indeed, our future depends entirely on it”. The CEO, Jean-Claude Biver, notes: “All those working at TAG Heuer channel all of their energy into offering long-lasting quality and innovation. TAG Heuer has faced the stiffest competition from other reputable brands, economic downturns and an international shrinkage on the purchase of luxury items, but continues to survive. In fact, #Don’tCrackUnderPresssure has become their motto, not only referring to the robust waterproof nature of their watches under depth pressure, but also representing reliability, a free-minded spirit and a defiance of convention. It makes its own rules, chooses its own path, never quits moving forward, never compromises and never cracks under pressure. By defying the time-honoured conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance.

His fascination with sports would allow him, during his business life, to follow in the steps of his father and grandfather, who in the very early days of the firm, already developed time-pieces for sports applications.įor more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. During his student years he was very active in sports, mainly in skiing, as a member for several years of the Swiss University ski team. He holds an Electrical Engineering degree and a master’s degree in production and management from the Swiss Institute of Technology in Zurich. Jack William Edouard Heuer was born in 1932 in Bern, Switzerland, as great-grandson of Edouard Heuer, the original founder of TAG Heuer in 1860.

Some things crack under pressure